Tata Tea has been famous for making socially relevant ads since forever. With its “Jaago Re” tagline, it has got the complete creative freedom to use it at varying levels of seriousness. And it is, yet again, back with another superb ad that talks about how hypocritic and lethargic Indians are. The ad made by Mullen Lintas, says “Alarm bajne se pehle, Jaago re”. Very apt. And not very surprisingly, it has got a huge coverage over social media which every other person sharing and talking about it. But the question is, what next? Watch the video below (again, if you have seen it before), to refresh your memory. Because… it is time for some introspection.
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